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Red Dot Award 2017

The VDL Citea SLFA Electric has won the 2017 Red Dot Award. The Red Dot Award is a prestigious international design prize conferred annually by the ‘Design Zentrum Nordrhein-Westfalen’ in Essen, Germany. More than 5,500 entries from 54 countries were submitted. The VDL Electric won the award in the ‘Product Design’ category. The jury was unanimous in its praise of the innovative design of the articulated VDL Citea SLFA, the electric public transport of the future that is fully operational today.
 
The Dutch design agency Vanderveer Designers was responsible for the design. The challenge for the Citea SLFA Electric lay in combining a socially acceptable design with the product’s innovative and futuristic character. The result is an uncluttered, very modern-looking bus.
 
“In a world where technical and functional reliability is a is indispensable for operating successfully in the market, innovation and design are increasingly the factors that make the difference. With the Citea SLFA Electric, VDL Bus & Coach demonstrates that it is willing and able to meet this challenge,” says Rik De Reuver, Industrial Designer/Director at Vanderveer Designers.

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Rik de Reuver, Vanderveer Designers